Co.Co Is a community based venture. The platform combines offline and online activities and changes the way fashion is consumed. The brand’s vision is to reduce significantly overproduction conducted in the fashion industry by binding its customers as partners to support the brand sustainability practice and core values.
Fast fashion has made textile the second most polluting industry in the world. For a variety of reasons, the industry currently recycles only 15% of its yearly waste. The unavoidable conclusion is that the world needs to significantly reduce fashion production.
While all brands first produce and then sell, at CO.CO we strive to first sell and then produce. Therefore, all designs are for sale before production. The PreOrder system allows us to predict the demand and finetune production volumes. While customers wait a while for the item they purchased, they enjoy it early in the season, with a significant discount and save themselves the frustration of waiting to end of the season sale, only to discover that they can find neither their preferred size nor their preferred colors.
We strive to produce locally whenever possible. Unfortunately, much of the textile industry has moved offshore and there are items that can only be produced abroad.
Anyone can be a partner in the brand. By purchasing products in advance, one acquires partnership and, in addition, enjoys a significant lifetime discount. The partnership investment supports the venture cashflow and finances ongoing activities.
The venture aims to reduce overproduction, which is a big issue in the fashion industry. The common practice for big brands is to produce 25% more than their necessary inventory. At CO.CO. the excess inventory is only about 5% of production. These surplus items are offered at a significant discount and the resulting profits are donated each year to a nonprofit organization chosen by the community